Sunday, December 8, 2019

The Impact of Recruitment

Question: Write an essay onidentifying the impact of recruitment and selection on the employee performance. Answer: The research work is focused on identifying the impact of recruitment and selection on the employee performance. The current part will be able to introduce the research topic with a greater efficiency and purpose. The proper aims, objectives as well as questions will be most helpful for constructing the pathway for the research work. Research Aim: The research work will investigate the factors of the recruitment policy as well as employee performance with the formulation of proper aims and objectives. The research will be focused on finding out the relationship between recruitment policy and employee performance. Research Objectives: The research objectives will be highly effective for constructing the framework which will eventually pave the pathway of the entire research work. The research objectives are mentioned below: To investigate the factors of recruitment and selection To identify the aspects of employee performance To find out the relationship between selection process and employee performance To suggest ways for improving selection process to enhance employee performance Research Questions: The research questions will be highly crucial for guiding the entire research work with a strict guideline as well as focus. The research questions are mentioned below: What are the factors of recruitment and selection What are the aspects of employee performance What are the relationship between selection process and employee performance What are the ways to improve the selection process so as to enhance employee performance Background and Literature Review: Introduction: In this section of the portfolio, the concerned literatures related with the issue of determining the role of recruitment and selection procedure in enhancing employee performance has been reviewed. A number of literatures have been reviewed in this regard and the concerned concepts and issues have been addressed. Hence, this chapter will provide a brief description of the previous studies conducted in this regard. Presently, recruitment and selection procedure are regarded as one of the most important key operations in the human resource management practice. It is a widely known fact that employees are the backbone of an organization as they determine the productivity and operability of the organization. Therefore, it is quite important for an organization to follow the proper recruitment and selection technique so as to acquire the best possible labor force for the company. This will in turn help the company to sustain in the competitive market successfully. Hence, it is essential for an organization to determine the best possible technique that should be followed for acquiring the most efficient and effective workforce. Concept of Recruitment: According to Sung and Choi (2014), recruitment is defined as the process for searching appropriate candidates for employment and thereby convincing those candidates to apply for jobs in the concerned organization. Therefore, recruitment can be characterized as the process of linking job seekers with the employers. Again, recruitment can also be defined as the process of attracting eligible candidates for employment. The recruitment process begins when application for new recruitments is sought and the process ends when all the applications are submitted. Therefore, the recruitment process gives results in generating a pool of applicants and from that pool the most efficient and perfect employees are selected. In order to conduct the recruitment process effectively the organization should follow a staged approach and fill up the vacant posts. In the first stage of the recruitment process, the organization should determine the vacancies, which are needed to be filled. For determining t he vacancy appropriately, the organizations are needed to conduct a close job survey within the organization and thereby determine the recruitment positions, job roles and responsibilities and the skills and qualities needed by a person to fit into the job. In the second stage of recruitment cycle eligible candidates are attracted. For this purpose, the human resource personnel are required to advertise in the local media, newspapers and televisions mentioning the requirements of the job, responsibilities and other eligibility criterions that are needed to be fulfilled by the candidates in order to apply for the post. The suitable candidates will therefore apply for the position specified and thereby a pool of applicants will be generated. Therefore, the sole purpose of the recruitment process is to generate a pool of perfect applicants and that too in an cost effective manner. Here after generation of the pool of applicants the recruitment process ends. Concept of Selection In the process of recruitment and selection, the last stage of the process is selection itself. This process involves a way by which the recruiters will reduce the number of suitable applicants by the method of short-listing the applications and thereby makes the recruitment decisions. In this, process the human resource personnel of the concerned organization reviews the applications from the pool of applicants and short lists the most suitable applicants. These short listed candidates are then called for an interview and based on the performance on that interview the most appropriate candidates are recruited. However, the interview process may involve a number of stages. According to Patel et al. (2013), companies that are well known for possessing the most efficient workforce are observed to follow a staged interview process. This interview processes may constitute of four to five stages. At first the short listed candidates are called and a telephonic round of interview is conduc ted. Based on the performance in the telephonic round a few selected candidates are then called in for a face-to-face interview and the line managers conduct this interview in most of the time. Again if selected on that interview another round of interview is conducted which is generally be the stressed interview. Finally by performing well in the final round the most suitable candidates are selected. Some times at the first stage an aptitude test is conducted in order to test the intelligence of the candidates. Role of recruitment and selection in an organization: The type workforce possessed by an organization determines the goodwill of the organization. According to Renwick et al. (2013), the more effective a deficient workforce an organization will possess the more productive and profitable the organization will be. Hence, for the wellbeing of the organization it is necessary to adopt proper recruitment and selection procedure. Again as pointed out by Belle (2013), it is quite hard to always find the perfect person walking by during the recruitment process. Therefore, the recruitment process should be so designed that it becomes efficient to attract the most efficient potential employees. Moreover, retention of employees also depends on the techniques of recruitment and selection process applied. If a person is selected as an employee, received training from the part of the organization, and suddenly leave the company, it will involve a huge cost for the company. Therefore, it is also essential to retain the selected employees in an organiz ation. For this purpose, the organization may implement reward facilities as well as the modern employee benefit schemes (Den Hartog et al. 2013). Therefore, in a simplistic statement it can be said that employees are an asset to the company, and to the employees the recruitment and selection procedure develops the initial idea about the organization. Hence these three are interrelated and should be coordinated in an effective and efficient manner. Impact of recruitment and selection on the performance of employees A number of factors determine the performance of an employee, such as, the managerial standards, motivation, and reliability of the organization, job satisfaction and commitment of the employees. All of these factors are dependent on the recruitment t and selection procedure adopted by the organization. The managerial standard is an important determinant of the employee performance. At the first time during the recruitment process the behavior and management of the managers of the organization creates the first impression about the organization on the employees (Parmenter 2015). If the applicants find inefficiency in the managerial capacity, it is quite evident that they will not be willing to discharge their duty up to the full extent. Again, the job description, role an responsibilities mentioned in the advertisement should also be appropriate otherwise the applicants may get disappointed and become disrespectful to the organization. Another vital responsibility of managers is to c heck the details of the employees appropriately, their educational records this will help them to select the appropriate candidates more easily (Kehoe and Wright 2013). The candidates who are absorbed in an organization via proper and effective recruitment and selection process will definitely be respectful to the organization and at the same time, they will definitely put their best in the works. Therefore, for an organization to become successful, it is quite necessary to adopt the right recruitment and selection policy to attract, recruit and retain efficient employees. Research Gap: While conducting the study an extensive review of literature relevant to this topic had been conducted. Based on the knowledge gained by the literature review, the attempts to shed light on the relevant concepts and issues related with the topic. However, while conducting the literature review it has been found that a lot of researches have been done in this context but there is a lack of research that solely concentrates on the role of recruitment and selection procedure in determining the performance of an employee. Therefore, more studies should be conducted in this regard to help the researchers who will conduct their studies in near future. Research Methodologies: Research Methodology is one of the most essential parts of every research work. The methodologies greatly contribute to the research in respect to paving the pathway of the entire study. The chapter mostly focuses on the selecting the appropriate techniques for the research work which will enhance the quality of the research findings along with ease out the research effort (Bolger and Laurenceau 2013). The major techniques of the research methodologies include research philosophies, research approach, research design, sampling size and technique along with data collection techniques.3.1. Research Philosophy: Research philosophy is one of the vital parts of the research work. It formulates the mindset of the entire study as well as individual activities. There are three major research philosophies which are broadly implemented in the academic sector. The research philosophies are Interpretivinsm research philosophy, Pragmatism research philosophy, Realism research philosophy as well a s Post positivism research philosophy. The post positivism research philosophy will be most suitable for this particular research work as this particular research philosophy deeply emphasizes on the scientific approach as well as well defined structure of the entire study. This will help to investigate the impact of recruitment as well as selection on the performance of employees in a scientific as well as well structured fashion. Therefore, the research will be focusing on the selection of post positivism research philosophy. Research Approach: Research approach is also crucial methodology of an entire study as it is greatly focused on directing the research work with a controlled focus towards the effective outcome of the entire study. There are two basic classifications of research approaches which are deductive approach as well as inductive approach. On the one hand, deductive approach mainly deals with the testing of the hypotheses as well as theory of the study by empirical support of the data. On the other hand, inductive approach focuses on generating new theories by analyzing the patterns and styles of the collected data.The current research work is deeply focused on the testing various hypotheses which will identify the impact of recruitment and selection on employee performance. The research work will not need any kind of theory generation approach. Therefore, the respective research work will be selecting deductive approach for conducting the study. Research Design: The research design is another major pillar of the research work which will effectively increase the efficiency of the entire research findings. There are three different research designs which are highly popular in the academic practice. These research designs are exploratory, explanatory and descriptive research design. The descriptive research design will be most effective in the current context as it greatly focuses on describing the aims and objectives of the research work. As the particular research objectives does not need any kind of explanation as well as exploration the descriptive research design will be most appropriate selection (Ioannidis et al. 2014). Considering all of these aspects the research work will select the descriptive research design.3.6. Data Collection Techniques: The data collection technique is highly imperative part of any kind of research work as it is the major factor for ensuring the quality of the research. Data, itself is categorized in two differe nt parts which are primary data as well as secondary data. Primary data refers to the information which is collected fresh sample perception on any specific research topic. On the other hand, secondary data refers to the existing information on the respective research topic which is collected from established literature in the form of books, journal articles, newspapers as well as internet. Both of the research data can be further classified on the basis of the data collection focus. These are quantitative data collection as well as qualitative data collection. Quantitative data collection refers to the data which are collected based on the facts, rates, percentages as well as percentage. On contrary, qualitative data collection refers to the collected information based on the underlying styles and patterns of the information. In this research only primary data will be selected as the project requires fresh perception of the sample. In this context, both of the quantitative and qual itative data will be selected as the research will need extensive clarity of the information.3.4. Sampling Size and Technique: Sample refers to the targeted population which is selected for aiming to reflect the perception of the entire population. In the current context 85 employees will be selected for quantitative data collection. At the same time, 5 managers will be selected for collecting qualitative data collection. The quality of the reflection is deeply relied on the proper selection of the sampling techniques. There are two basic sampling techniques which are used in the research work across the globe (Marshall et al. 2013). These techniques are probability sampling technique as well as non-probability sampling technique. Probability sampling techniques provides random opportunity to all of the respondents to be selected in the research work. On the other hand, the non probability sampling technique mainly selects the respondents with biasness so that the research work can obtain a specialist opinion on the research topic. The quantitative data will need a human influence free perspective from the target population so the sample must be selected in a random manner. Therefore, the research work will select non probability sampling technique. On the contrary, the qualitative data must provide a detailed and expertise view on the research topic, therefore probability sampling technique will be used for collecting the qualitative data. Research Tools: There are various different research tools which are highly useful for conducting the research work. These research tools are survey, interview as well as focus group. In this particular context survey questionnaire will be used for collecting the primary data and face-to-face interview will be used for collecting secondary data (Nelson et al. 2013). Expected Outcome: The research findings will be able to properly evaluate a concrete understanding of the impact of recruitment and selection on the employee performance. The study will be helpful for identifying the factors of the employee recruitment along with various aspects of employee performance.5.0. Contribution of the Research: The research will be highly useful for the HRM professionals for indentifying the factors of the employee performance. Considering the research direction they will be able to modify the recruitment policy so that the employee performance will be enhanced. Moreover, the future researcher will gain a distinct idea on the topic of impact of recruitment on the employee performance.6.0. Conclusion: The above described study will be highly influential for identifying the impact of employee recruitment on employee performance. The study will provide a clear idea of associated theories, models and concepts through the literature review. The methodology will be able to guide th e research through proper pathway. The data analysis will be focused to find out the efficient findings of the entire research. Reference List: Bell, N., 2013. Experimental evidence on the relationship between public service motivation and job performance. Public Administration Review, 73(1), pp.143-153.Bolger, N. and Laurenceau, J.P., 2013. Intensive longitudinal methods: An introduction to diary and experience sampling research (Methodology in the social sciences).Den Hartog, D.N., Boon, C., Verburg, R.M. and Croon, M.A., 2013. HRM, communication, satisfaction, and perceived performance a cross-level test.Journal of Management, 39(6), pp.1637-1665.Ioannidis, J.P., Greenland, S., Hlatky, M.A., Khoury, M.J., Macleod, M.R., Moher, D., Schulz, K.F. and Tibshirani, R., 2014. Increasing value and reducing waste in research design, conduct, and analysis. The Lancet,383(9912), pp.166-175.Kehoe, R.R. and Wright, P.M., 2013. The impact of high-performance human resource practices on employees attitudes and behaviors. Journal of management, 39(2), pp.366-391.Marshall, B., Cardon, P., Poddar, A. and Fontenot, R., 2013. Does sample siz e matter in qualitative research?: A review of qualitative interviews in IS research. Journal of Computer Information Systems, 54(1), pp.11-22.Mkansi, M. and Acheampong, E.A., 2012. Research philosophy debates and classifications: students dilemma. Electronic Journal of Business Research Methods, 10(2), pp.132-140.Mondada, L., 2013. The conversation analytic approach to data collection.The handbook of conversation analysis, pp.32-56.Nelson, T.C., Doukakis, P., Lindley, S.T., Schreier, A.D., Hightower, J.E., Hildebrand, L.R., Whitlock, R.E. and Webb, M.A., 2013. Research tools to investigate movements, migrations, and life history of sturgeons (Acipenseridae), with an emphasis on marine-oriented populations. PloS one,8(8), p.e71552.Parmenter, D., 2015. Key performance indicators: developing, implementing, and using winning KPIs. John Wiley Sons.Patel, P.C., Messersmith, J.G. and Lepak, D.P., 2013. Walking the tightrope: An assessment of the relationship between high-performance work systems and organizational ambidexterity. Academy of Management Journal, 56(5), pp.1420-1442.Renwick, D.W., Redman, T. and Maguire, S., 2013. Green human resource management: A review and research agenda. International Journal of Management Reviews, 15(1), pp.1-14.Stoecker, R., 2012. Research methods for community change: A project-based approach. Sage publications.Sun, Y., Yang, J., Wang, H., Zu, C., Tan, L. and Wu, G., 2015. Standardization of leaf sampling technique in jackfruit nutrient status diagnosis. Agricultural Sciences, 6(02), p.232.Sung, S.Y. and Choi, J.N., 2014. Do organizations spend wisely on employees? Effects of training and development investments on learning and innovation in organizations. Journal of organizational behavior, 35(3), pp.393-412.Yin, R.K., 2013. Case study research: Design and methods. Sage publications.

Sunday, December 1, 2019

Samsung Galaxy SIII Product Features

Over the last two decades, almost everyone in the world has acquired a mobile phone. One of the leading mobile phone manufacturers in the world is Samsung (Schwartz, 2012). The company came up with their galaxy series a few years back with the Samsung Galaxy SIII being launched a few months ago. The previous version, Samsung Galaxy SII, is still being held by many Samsung enthusiasts.Advertising We will write a custom essay sample on Samsung Galaxy SIII Product Features specifically for you for only $16.05 $11/page Learn More The phone has one of the best hardware as well as software designs in as far as the smart phone market is concerned. The phone is quite light as it weighs only 116 grams, and this is complemented by the fact that it is quite slim at just 8.5mm. This, compared to its competitors such as the iPhone 4s and the Sony Ericson Experia arc, makes it the slimmest phone ever made. The phone has a 4.3 inch screen, which ensures that the user g ets an impressive video and visibility experience especially when reading. The screen has an excellent touch capability that ensures quick response and defined navigation. The fact that it has a Super-AMOLED screen means that it has a better power saving capability than its previous predecessors even with its huge size (Gralla, 2011). The manufacturers of the phone sought to provide the user with a real life experience by providing a resolution of approximately 480 x 800 pixels. The phone’s battery has a standby time of approximately 710 hours, which is more than some of its competitors such as the iPhone 4s, which maxes out at 300 hours. The phone comes with a dual-core processor, which is complemented by 1 GB of RAM. This makes it quite powerful to a point where there may not be enough phone operations to utilize its speeds fully. The phone comes in two options of 32 GB internal memory and 16 GB. This is complemented by a memory slot that accommodates up to 32 GB of memory (Schwartz, 2012). It also comes with an eight megapixel camera, which makes the user’s experience even more magical. This, coupled with its graphics capability, ensures that the user is able to enjoy high quality photos as well as personal videos. While its inbuilt sound may be wanting, the phone comes with impressive earphones that ensure quality sound especially when listening to music. The phone has a micro-USB slot and a data cable (Gralla, 2011). This makes it easier to transfer data to and from the phone. Even though the phone looks quite delicate, it is quite resistant to damage under the normal confines of phone usage.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The phone runs on an android operating system preferably Gingerbread 2.3.3 with options of upgrades. This supports hundreds of thousands of applications, which go farther to maximize the users experience with the phone (Roebuck, 2011). It also supports multi touch where one can use pinch zoom to view a number of screens at the same time. The phone is gravity sensitive, which applies when changing the viewing format as well as when receiving calls and listening to music. It also comes with voice recognition, which applies when searching through documents and contacts. It supports voice command as well as voice talk, which allows one to engage directly with the phone and increase his or her experience (Roebuck, 2011). The phone may not be identified as one of the cheap alternatives in the market, but its steep price is worth once one gets a feel of it. References Gralla, P. (2011). Galaxy S II: The Missing Manual. New York: O’Reilly Media, Inc. Roebuck, K. (2011). Android: High-Impact Strategies – What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors. London: Emereo Pty Limited. Schwartz, S. (2012). My Samsung Galaxy S III. New York: Pearson Education . This essay on Samsung Galaxy SIII Product Features was written and submitted by user Matteo U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, November 26, 2019

A Commentary on Social Workers having Sexual Affiliation with their Clients Essays

A Commentary on Social Workers having Sexual Affiliation with their Clients Essays A Commentary on Social Workers having Sexual Affiliation with their Clients Essay A Commentary on Social Workers having Sexual Affiliation with their Clients Essay Essay Topic: The Second Sex Faced with different kinds of never ending problems, the world needs people who can help with all their hearts. And there comes the social workers. But how about when they, themselves are faced with situations that are not easy to deal with? Situations that can be said that are reasonably just common issues faced by each and every people but its commonality is erased and painted by a different color when we already consider the fact that they are being looked upon as social workers?Now the question would be is what if the social workers themselves come face to face with the temptation of giving themselves in into having sexual urges with the people they serve to?Well, Social Workers like we know, meets different kinds of people from different places. Everything is very possible to happen during the course of that period when they interact with those people. Of course, social workers also have a heart of a human being, breathe and eat like one so there will not be any wonder when we f ound out one time that some of them are having sexual gains with their clients. Having sex is one of the things that was given to man that provides an ultimate sense of pleasure.The argument will work if we just consider the terms that the relationship between a social worker and her client is just a plain human interaction. But the thing is that it is not all just simple. There are still different things that must be considered in this affair.First, social workers have the reputation of being compassionate not just to their conviction, but also to the people they serve. People look up to them just like how a peasant looks up to his landlord. People give them that kind of respect because at times of grief, they are the ones supplementing on easing problems. What will just happen when that reputation that was kept in tact for a very long time will all just be lost in an instant just by the single urge? Won’t that that be very tragic not just for the social workers but as well as to the people relying their hopes onto them? Where would the people run when they see that social workers are not anymore worth to seek for help?Secondly, social workers made a promise on holding onto the conviction to their job. A social worker works like a soldier that is having a battle in a war; disciplined and very much dedicated. Nothing should be interfering with her actions as a person that serves other people selflessly. She must be much focused everytime they are sent to their own â€Å"wars†. They are trained that they can undergo and surpass the harshest conditions that a social worker can come face to face with just like the temptation of sexual indulgence. They must be strong at any times because everything that they will face along the field is all nothing but battles.And the last reason of why social workers should avoid having sexual interactions with their clients is that it is for their own safety. Who knows what they can get from doing such a thing. Dis eases are now very rampant today; even pleasure given by sex can put anyone’s life in danger. Social workers are those whom other people rely on very much so what will just happen when those people many seek after are already incapable? They must also consider their health condition because this is one tool that helps them continue serving to their conviction.Yes, we admit that we are already living in a modern world comprising a whole new way of lifestyle. And now, morality is already sometimes being set aside regarding some matters. Having sex with anyone is not anymore an issue nowadays, people does it like there is no morality that envelopes the society. But we must remember that whenever we are dedicated onto holding our conviction, we are ready to setting aside everything just to maintain our commitment to our profession.

Friday, November 22, 2019

The term high concept

The term high concept The term high concept The term high concept By Maeve Maddox This is a term much heard in connection with movies, but literary agents also use it: I love high-concept books. A lot of the books I read and represent are high concept and get a lot of film interest. I define high concept as a premise that can be boiled down into one sentence and sets it apart from other stories by its unique hook or angle. Paige Wheeler, literary agent One OED definition is high concept: adj. Of a film, television show, etc.: based on a striking and easily communicable plot or idea; (also) relating to or characteristic of such productions. Sometimes high concept is used in a derogatory sense to refer to a dumbed-down story that will appeal to a mass audience: 2003 Independent 30 Apr. I. 3/1 The so-called ‘high concept’ pitch has long been considered a byword for crass commercialism in the film world, a symptom of studio executives reluctance to focus on anything for more than a minute. OED illustration According to screenwriter Steve Kaire, its the premise that makes a story idea high concept. The premise or logline is the core of High Concept. My comprehensive definition of High Concept is comprised of five requirements, each of which is mandatory. Kaires five requirements are: an original premise mass audience appeal story-specific pitch easy-to-see story potential a pitch no longer than three sentences Alexis Niki at AbsoluteWrite adds the requirement of an empathetic hero who is dealing with a BIG problem. James Bonnet at scriptforsale thinks that a high concept story should have a great title. Certainly the following movie blockbusters have titles that suggest the theme of their stories: Armageddon Titanic Jaws Star Wars Twister Jurassic Park Perhaps the most important ingredient in a high concept work is the same one that every good story requires: a main character with whom the reader or viewer can identify. The chief difference between a high concept story and a regular story is that the main characters success or failure will have huge consequences for others. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?Acronym vs. InitialismAppropriate vs. Apropos vs. Apt

Thursday, November 21, 2019

Bibliography Essay Example | Topics and Well Written Essays - 5000 words

Bibliography - Essay Example The approach is described in non-technical terms for risk communicators to help them serve the public in making informed decisions. The author follows the evolution of the research on risk communication over the years, the mistakes made and the lessons learnt. This essay provides a brief history of risk communication organized around certain developmental stages, with each stage characterized by a focal communication strategy. The essay, however, has not provided comprehensive illustrations or examples. Communication is like an insurance policy in that it is a fixed cost that can keep a larger damage at bay. Receiving relevant information on environment and health risks and on the safety of modern technologies is a very important need of modern man, but he seldom receives it. The authors, making use of case studies, give an overview of the critical role of risk management in dealing with public controversies and an insight into the risk communication practices and malpractices. The book leaves scope for the concerned authorities to devise ways to check the malpractices and inadequacies in risk communication. The failure of institutions in adequately communicating about risks result in inadequate management of risks leading to heavy financial loss. The study examines a very important and subtle aspect of risk communication, which is trust and credibility. ... Peters, R. G., Covello, V. T., McCallum, D. B. (1997). The determinants of trust and credibility in environmental risk communication: An empirical study. Risk Analysis 17(1). Retreived October 20, 2008, from The study examines a very important and subtle aspect of risk communication, which is trust and credibility. An important hypothesis tested in this study regarding perceptions and determinants of trust and credibility is that they are dependent on three factors, namely perceptions of knowledge and expertise, perceptions of openness and honesty, and perceptions of concern and care. The responses to surveys are mostly in the predictable lines in that they mostly reflect general perceptions. A significant finding is that defying a negative stereotype leads to improved perceptions of trust and credibility. O'Connor, A.M., Legare, F., & Stacey, D. (2003). Risk communication in practice: the contribution of decision aids. BMJ 327(7417) 736-740. doi: 10.1136/bmj.327.7417.736. The authors examine the effectiveness of the communication of risks, benefits and options by clinicians in helping patients make an informed decision regarding their healthcare. Different decisions require different strategies for communication. Effective services are those in which benefits/harm ratio is large, and those in which the ratios are uncertain are preference sensitive services. The article does not explain how to equip the support service system to handle the diverse plans of diverse patients. The goal of decision-making is to choose options that are most beneficial and the least harmful. Decision support should take into account a patient's personal values, resources and determination. Croyle, R.T. & Lerman, C. (1999).

Tuesday, November 19, 2019

Research Project Assignment Example | Topics and Well Written Essays - 3250 words

Research Project - Assignment Example By value, this constitutes about 76% and 63% by volume. There is a difference between the contribution of men and women to the skin care market. While women contribute 72% share by value, the men contribute 38% (PR Newswire 2013). Nonetheless, this is quite true, as women in the UK account for 50% of the UK population. In addition, it is a fact that in most parts of the world, women are the major users of beauty products. This is also the case in the United Kingdom. However, it is expected that in future, more men will use beauty products, as they focus more on their personal grooming and hygiene (Premium beauty news n.d). Therefore, it important to understand the different factors that influence the decision of consumers in the UK to purchase skin care products. The purpose of this research study is to explore the present environment of skin care industry in the UK. Special focus is on the loyalty of consumers, as well as their purchasing. The study will therefore, also assess the decisions of people in the UK to buy skin care products. In this case therefore, the study will explore various push factors, which influence people in the UK to buy skin care products. The scope of this research is limited to the study on the skin care market in the UK only. This involves the factors influencing the decision of people in the UK to purchase skin care products. Therefore, this study does not study the global market. For this reason, the findings of this study cannot be generalized to other skin care markets outside the UK. This is because the factors influencing the purchase of skin care products by consumers vary from country to country. The UK ranks as the third largest economy in Europe, as it comes after Germany and France (EUbusiness 2014). UK consists of England, Scotland, Wales, and Northern Ireland. It is served by London as the capital city. Overall, the UK has a population of approximately 61.7 million as

Saturday, November 16, 2019

Alcohol Advertisement in Australia Essay Example for Free

Alcohol Advertisement in Australia Essay Alcohol advertising in Australia ignores the long-term and short-term health risks associated with excessive alcohol consumption; these are detrimental to the Australian population of all ages, therefore they should be banned. Alcohol advertising is the promotion of alcoholic beverages by alcohol companies through a range of different media. Alcohol advertising is one of the most closely regulated forms of advertising, along with tobacco. The self-regulation system in Australia is not effective at protecting children and youth from exposure to alcohol advertising, a great deal of which contains material appealing to these groups (Fielder, Donovan Ouschan 2009). The Alcoholic Beverages Advertising Code was introduced to guarantee that alcohol advertising will be conducted in a way that encourages responsibility and moderation in liquor merchandising and consumption, and does not promote the consumption of alcoholic beverages by underage persons. The Alcoholic Beverages Advertising Code first introduced in 1998 is the regulatory system for alcohol advertisement in Australia. For advertisement to comply with this code it is assessed to whom the advertisement is directed, and whom the advertisement may possibly be communicated. Australians’ consumption of alcohol is large on a global scale, with consumption estimated at 9. 88 litres per capita in 2007 (National Preventative Health Taskforce 2009). Scientific research has revealed, over decades, that there is a correlation between alcohol advertising and the consumption of alcohol. However, it has not yet been proven that alcohol advertising causes higher consumption (Hanson, 2011). It is the Alcohol Companies aim to demonstrate that the alcohol campaigns effectively increase their potential market share and brand loyalty, and not higher alcohol consumption. Adolescences are exposed to alcohol advertisements through many different forms of media, and can result in the consumption of alcoholic beverages. A study has shown that alcoholic beverages are the most advertised product inside a 250 metre radius of primary schools and children are exposed up to 25 advertisements for alcohol per square kilometre (Australian and New Zealand Journal of Public Health 2008). The alcohol industry lack credibility in the argument about banning alcohol advertising, given their dire attempts at enforcing their own self-regulatory code (the Alcohol Beverages Advertising Code). Children’s exposure to alcohol advertisement is on a daily basis. The advertisement of alcohol and alcohol products is not adequately regulated to restrict youths viewing alcohol-related images and messages. Research has shows that underage children are frequently shown alcohol advertising (Fielder, Donovan Ouschan 2009). Mounting evidence has revealed, for youths, the increasing pressure of alcohol marketing creates negative attitudes towards alcohol consumption, and significantly impacts their decision to drink, as well as how they drink (National Preventative Health Taskforce 2009). Underage drinking can cause youth’s brains to be extremely damaged from alcohol. Large alcohol exposure to the developing youth’s brain can be very dangerous. Adolescents are shown to be more susceptible to the learning and memory difficulties that can arise from alcohol consumption. Sections of the brain that are affected by alcohol are directly correlated with memory and emotions, and binge drinking could produce memory problems, problems with verbal skills, incapacity to learn and depression. The existing regulatory system does not effectively regulate these exposures, and does not attempt to decrease or abolish the appeal of the advertising content. The 30 highest viewed alcohol advertisements to the underage population included at least one component identified to appeal to children and underage youth, with 23 found to contain two or more such material. It was also found that 15 of the 30 advertisements contained an animal (Fielder, Donovan Ouschan 2009). The self-regulation system in Australia fails to safe-guard children and youth from exposure to alcohol advertising, with a good majority containing elements appealing to youths. The advertising companies’ target audience of their advertising campaigns have changed, with various brands being targeted towards a particular population. Some drinks are typically seen as a masculine drink, predominantly beers and dark spirits, whilst wines and cocktails are seen as feminine. Brands have said to be specifically produced to appeal to a population that would not generally drink that kind of alcoholic beverage. The alcohol industry has come under criticism and restricted legislation in their alleged targeting of young people, with the creation of alcoholic beverages that are sweet-tasting and bright coloured which appeal to the younger population. However, there is no solid evidence that supports this alleged targeting of youths. There have been wide spread debate on whether alcohol advertisements are targeting the teenage population, although alcohol advertisement makes consumption look extremely exciting and enjoyable with a majority of which involve parties. Exposure to alcohol advertisements is a daily occasion; they are on television, radio, billboards, concerts, magazines and sporting events. If alcohol advertising was to be banned there would be a certain objection from alcohol companies, outlets, sporting bodies and association. Alcohol is a major sponsor within Australian sports and is estimated to be worth $1. 25 billion a year. Large quantities of alcohol consumption are linked to severe public and social health problems involving violence, crime, road accidents and disease. With the taxing of premixed drinks there is intent to address the problem, however this has not made much of a difference, with adolescence moving onto different forms of alcohol. With the alcohol advertisement nearly everywhere and binge drinking within the teenage population still prevalent, the self-regulatory systems set up at present are not adequate. Heavy alcohol consumption has become a part of Australian culture; advertisement is encouraging these trends, and should be banned. Reference List: * Australian and New Zealand Journal of Public Health, NSW Centre for Overweight and Obesity, 2008 * Fielder, L. , Donovan, R. J. Ouschan, R. (2009) ‘Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television’, Addiction, 104: 1157-1165 * Hanson, David, 2011; Alcohol Advertising http://www2. potsdam. edu/hansondj/Advertising. html * National Preventative Health Taskforce (2009) Australia: The healthiest country by 2020, Technical Report No 3.